What is Global Fertilizer Day?
The global population is expected to reach 9.7 billion by 2050. That’s a lot of mouths to feed. Already, half of all the food grown around the world is made possible through the use of fertilizer. Global food security, through sustainable agriculture, will never be realized without the use of commercial fertilizers. In fact, over the next 30 years the world will need to increase food production by 70 per cent to feed that ever growing population.
Global Fertilizer Day is an international awareness campaign initiated by Fertilizers Europe and supported by fertilizer associations and companies around the world with the goal of bringing awareness to the important role fertilizer brings as the backbone of the agricultural industry and to feeding the world.
Global Fertilizer Day marks the anniversary of Fritz Haber’s discovery (Haber-Bosch process) of ammonia synthesis in 1908, which sowed the seeds for the Green Revolution of the early 20th century. During this time, widespread adoption of agricultural technologies lifted millions out of poverty and famine, allowing our world to grow and develop as we know it today.
Fertilizer Canada has created this toolkit to assist you with promotion in the lead up to Global Fertilizer Day on October 13, 2017. Enclosed in the toolkit are suggestions on community and employee engagement including a facility tour guide; social media guide; an order form for a Global Fertilizer Day promotional grocery bag; and ready-made digital marketing resources including posters, logos, invitations, and infographics.
For assistance implementing the toolkit, such as with media or government relations, please contact Kelly McCarthy, Fertilizer Canada’s Communications Assistant, at firstname.lastname@example.org or (613) 786-3035.
Download these ready-made digital marketing pieces to support your local awareness campaign.