What is Global Fertilizer Day?
Global Fertilizer Day is an international awareness campaign initiated by Fertilizers Europe and supported by fertilizer associations and companies around the world with the goal of bringing awareness to the important role fertilizer brings as the backbone of the agricultural industry and to feeding the world.
Global Fertilizer Day marks the anniversary of Fritz Haber’s discovery (Haber-Bosch process) of ammonia synthesis in 1908, which sowed the seeds for the Green Revolution of the early 20th century. During this time, widespread adoption of agricultural technologies lifted millions out of poverty and famine, allowing our world to grow and develop as we know it today.
Fertilizer Canada has created this toolkit to assist you with promotion in the lead up to Global Fertilizer Day on October 13. Enclosed in the toolkit are suggestions on community and employee engagement including a facility tour guide; social media guide and ready-made digital marketing resources including posters, logos, invitations, and infographics.
For assistance implementing the toolkit, such as with media or government relations, please contact Brittany Thibaudeau, Fertilizer Canada’s Communications Specialist, at firstname.lastname@example.org or (613) 786-3043.
Instructional “how-to” session on how to utilize the Global Fertilizer Day resources
Click on the icons below for marketing suggestions and ready-made digital marketing pieces to support your local awareness campaign.