Global Fertilizer Day

What is Global Fertilizer Day?

The global population is expected to reach 9.7 billion by 2050. That’s a lot of mouths to feed. Already, half of all the food grown around the world is made possible through the use of fertilizer. Global food security, through sustainable agriculture, will never be realized without the use of commercial fertilizers. In fact, over the next 30 years the world will need to increase food production by 70 per cent to feed that ever growing population.

Global Fertilizer Day is an international awareness campaign initiated by Fertilizers Europe and supported by fertilizer associations and companies around the world with the goal of bringing awareness to the important role fertilizer brings as the backbone of the agricultural industry and to feeding the world.

Global Fertilizer Day marks the anniversary of Fritz Haber’s discovery (Haber-Bosch process) of ammonia synthesis in 1908, which sowed the seeds for the Green Revolution of the early 20th century. During this time, widespread adoption of agricultural technologies lifted millions out of poverty and famine, allowing our world to grow and develop as we know it today.

Toolkit

Fertilizer Canada has created this toolkit to assist you with promotion in the lead-up to Global Fertilizer Day on October 13. Enclosed in the toolkit are suggestions on community and employee engagement including a facility tour guide; social media guide and ready-made digital marketing resources including posters, logos, invitations, and infographics.

For assistance implementing the toolkit, such as with media or government relations, please contact Isabelle Del Rio, Fertilizer Canada’s Communications Coordinator, at [email protected].

Download Toolkit Here

Community Engagement

To help the Global Fertilizer Day message make the biggest impact, we invite you to join the campaign by engaging your community to contribute to the widespread knowledge of the importance of fertilizer to the Canadian economy by bringing people together to discuss the future of our food supply.

Facility tour

Inviting local representatives, members of the media and community members to tour your facility is an effective way to showcase your facility’s environmental efficiencies and increase public awareness of the social and economic contributions your company provides locally, nationally and globally.

Consider inviting your local mayor and council, MPs and MPPs, business owners and the general public to your facility to celebrate the fertilizer industry on or in the weeks leading up to Global Fertilizer Day on Oct. 13. Contact information for local MPs can be found here.

Note: If an in-person facility tour is not feasible, consider posting and promoting a virtual tour.

Getting started:

Fertilizer Canada has created a bank of templates to help you organize and promote a facility tour:

Connect with your local school

Employee Engagement

Global Fertilizer Day is an opportunity to engage with your employees and celebrate the role they play in helping the fertilizer industry increase crop production to feed an expanding population while conserving valuable environmental resources like air, water and soil.

Internal communications

Lunch and Learn

Marketing Guide

The need for sustainable agriculture is at the forefront of conversation now more than ever. This marketing guide will help you and your employees communicate the vital role that fertilizers play in creating sustainable agriculture to feed the future.

The Canadian Fertilizer Industry Quiz

Fertilizer Canada has created the Canadian Fertilizer Industry Quiz as a fun and interactive way to promote facts about our accomplishments as a celebration of Global Fertilizer Day.

Take and share the quiz below with your social networks by copying the link provided: https://www.surveymonkey.com/r/QMZF333

Twitter

Include the hashtags #FertilizerDay and #4R in social media posts leading up to and on Global Fertilizer Day. Also, be sure to follow, tag and retweet @FertilizerDay and @FertilizerCA.

Suggested Twitter Promotion

Inviting local representatives, members of the media and community members to tour your facility is an effective way to showcase your facility’s environmental efficiencies and increase public awareness of the social and economic contributions your company provides locally, nationally and globally. Consider inviting your local mayor and council, MPs and MPPs, business owners and the general public to your facility to celebrate the fertilizer industry on or in the weeks leading up to Global Fertilizer Day on Oct. 13. Contact information for local MPs can be found here. Note: If an in-person facility tour is not feasible, consider posting and promoting a virtual tour.

Fertilizer Proud

Fertilizer Canada is encouraging members to tell their personal stories about working in the industry. Using the hashtag #FertilizerProud, this campaign is a way for our industry to celebrate the many reasons why we should be proud to work in fertilizer.

Videos

Including visual resources like posters, infographics and videos in social media posts can help increase visibility. Share these videos in your Global Fertilizer Day posts to help spread the campaign’s message.

Websites

Share the links below so everyone can find out more about Global Fertilizer Day.

Fertilizer Canada

Roots For Growth

NERP