Global Fertilizer Day
An international awareness campaign initiated by Fertilizers Europe and supported by fertilizer associations and companies around the world.
What is Global Fertilizer Day?
The global population is expected to reach 9.7 billion by 2050. That’s a lot of mouths to feed. Already, half of all the food grown around the world is made possible through the use of fertilizer. Global food security, through sustainable agriculture, will never be realized without the use of commercial fertilizers. In fact, over the next 30 years the world will need to increase food production by 70 per cent to feed that ever growing population.
Global Fertilizer Day is an international awareness campaign initiated by Fertilizers Europe and supported by fertilizer associations and companies around the world with the goal of bringing awareness to the important role fertilizer brings as the backbone of the agricultural industry and to feeding the world.
Global Fertilizer Day marks the anniversary of Fritz Haber’s discovery (Haber-Bosch process) of ammonia synthesis in 1908, which sowed the seeds for the Green Revolution of the early 20th century. During this time, widespread adoption of agricultural technologies lifted millions out of poverty and famine, allowing our world to grow and develop as we know it today.
Fertilizer Canada has created this toolkit to assist you with promotion in the lead up to Global Fertilizer Day on October 13. Enclosed in the toolkit are suggestions on community and employee engagement including a facility tour guide; social media guide and ready-made digital marketing resources including posters, logos, invitations, and infographics.
For assistance implementing the toolkit, such as with media or government relations, please contact Mac White, Fertilizer Canada’s Communications Assistant, at firstname.lastname@example.org or (613) 410-3471.
Global Fertilizer Day Webinar
To help the Global Fertilizer Day message make the biggest impact, we invite you to join the campaign by engaging your community to contribute to the widespread knowledge of the importance of fertilizer to the Canadian economy by bringing people together to discuss the future of our food supply.
Inviting local representatives, members of the media and community members to tour your facility is an effective way to showcase your facility’s environmental efficiencies and increase public awareness of the social and economic contributions your company provides locally, nationally and globally.
Consider inviting your local mayor and council, MPs and MPPs, business owners and the general public to your facility to celebrate the fertilizer industry on or in the weeks leading up to Global Fertilizer Day on Oct. 13. Contact information for local MPs can be found here.
Note: If an in-person facility tour is not feasible, consider posting and promoting a virtual tour.
Fertilizer Canada has created a bank of templates to help you organize and promote a facility tour:
Tour Invitation Template
Save the Date Template
Save the Date French Template
Media Advisory Template
Connect with your local school
Sponsor a Nutrients for Life Learning Garden in your community today! The Nutrients for Life Learning Garden program makes sustainable school gardens easy to create and maintain. Nutrients for Life believes that gardens, when used as teaching tools, provide students with authentic, first-hand learning experiences about the valuable role nutrients play in food production, health, and sustainability.
Learning Garden models can be easily adapted regionally, have a core set of philosophies such as an integrated science-based education on sustainable agricultural practices and experiential learning.
Learning Garden Brochure
Global Fertilizer Day is an opportunity to engage with your employees and celebrate the role they play in helping the fertilizer industry increase crop production to feed an expanding population while conserving valuable environmental resources like air, water and soil.
Take advantage of existing internal newsletters, staff emails and other communication platforms to promote and celebrate Global Fertilizer Day with employees. Consider utilizing the resources included in this toolkit (posters, infographics and videos) to create a more engaging message.
Lunch and Learn
Engage employees on Global Fertilizer Day by hosting a lunch and learn event.
Fertilizer Canada’s eLearning platform is a convenient, simple, and innovative way to explore sustainable methods of improving the industry’s environmental impact, the safe and secure handling and storage of fertilizer products, and transportation safety and requirements of fertilizer products.
Getting started with Fertilizer Canada’s eLearning platform is simple: the only requirement is a computer with Internet access. Registration on the site only takes a minute and users will have immediate access to the training modules. Students learn at their own pace and on their own schedule, with most courses, such as our 4R Essentials course, requiring less than an hour to complete.
See Fertilizer Canada’s 4R Essentials course here.
The need for sustainable agriculture is at the forefront of conversation now more than ever. This marketing guide will help you and your employees communicate the vital role that fertilizers play in creating sustainable agriculture to feed the future.
The Canadian Fertilizer Industry Quiz
Fertilizer Canada has created the Canadian Fertilizer Industry Quiz as a fun and interactive way to promote facts about our accomplishments as a celebration of Global Fertilizer Day.
Take and share the quiz below with your social networks by copying the link provided: https://www.surveymonkey.com/r/Canadian-Fertilizer-Industry-Quiz
Include the hashtags #FertilizerDay and #4R in social media posts leading up to and on Global Fertilizer Day. Also, be sure to follow, tag and retweet @FertilizerDay and @FertilizerCA.
Suggested Twitter Promotion
Inviting local representatives, members of the media and community members to tour your facility is an effective way to showcase your facility’s environmental efficiencies and increase public awareness of the social and economic contributions your company provides locally, nationally and globally. Consider inviting your local mayor and council, MPs and MPPs, business owners and the general public to your facility to celebrate the fertilizer industry on or in the weeks leading up to Global Fertilizer Day on Oct. 13. Contact information for local MPs can be found here. Note: If an in-person facility tour is not feasible, consider posting and promoting a virtual tour.
Fertilizer Canada is encouraging members to tell their personal stories about working in the industry. Using the hashtag #FertilizerProud, this campaign is a way for our industry to celebrate the many reasons why we should be proud to work in fertilizer.
This logo is provided by Global Fertilizer Day. Download all the logos directly below:
GFD Logo green with grass (PNG)
GFD Logo white with grass (PNG)
GFD Logo green without grass (PNG)
GFD Logo white without grass (PNG)
Download the poster directly below:
Global Fertilizer Day Poster
Global Fertilizer Day Poster FR
Download the Banner directly below:
Global Fertilizer Day Banner (PDF)
Global Fertilizer Day Banner French (PDF)
Download the Email Banner directly below:
Global Fertilizer Day Email Banner (PDF)
Global Fertilizer Day Email Banner French (PDF)
Download the Infographic directly below:
Economic Facts (Fertilizer Canada) (PDF)
4R Nutrient Stewardship (French) (PDF)
4R Nutrient Stewardship (English) (PDF)
Greenerworld (Fertilizer Canada) (PDF)
Including visual resources like posters, infographics and videos in social media posts can help increase visibility. Share these videos in your Global Fertilizer Day posts to help spread the campaign’s message.
Highlighting the Role of Fertilizers, Crop Nutrition and Soil Health in Global Agriculture
4R Nutrient Stewardship: Morgan’s Full 4R Experience
It’s Simple to Implement 4R Nutrient Stewardship!
Use it. Share it. Store it.
What do you know about fertilizer?
Share the links below so everyone can find out more about Global Fertilizer Day.